As part of our corporate social responsibility, we help our local communities through financial and non-financial contributions to contribute to the wider wellbeing of the communities in which we provide services.
We are closely involved with Hull's iconic Freedom Festival and supported Freedom to Tell Tales, a programme to celebrate and promote the art of storytelling aimed at 16 to 25 year-olds. It enabled young people to develop compelling and engaging stories that explored our past, present and future and was an exciting way for us to invest in our community. Find out more about the programme here.
Another of our contributions has been to sponsor local sports teams Hull Kingston Rovers and Hull City AFC, strengthening the link between sport and exercise and physical and mental health. These sponsorships have also allowed us to promote our services, from our Carers’ Information and Support Services and Minor Injury Units to Healthy Routes and Stop Smoking. We have also given out information about the importance of parental bonding and attachment for new-born babies and encouraged parents to get their children vaccinated to help combat asthma.
Sponsorship has also given us the chance to get high-profile players to give their backing to campaigns such as promoting breastfeeding and the use of MIUs to take pressure off A&E departments.
Through our Foundation charity, we have given out small grants to a number of teams and there are children playing football, rugby and other sports with our logo on their kit, reinforcing our commitment to improving the health of our local communities.